Brad is a daily eater of Sunbelt brand granola bars, so he’s someone who would notice when something changes. As part of a recent rebranding, Sunbelt shrank their bars by quite a bit, increasing the total price per ounce. Reader Brad noticed this and was disappointed. He complained, and got a refund for his trouble. What’s interesting, though, is how the packaging changed in other ways. It’s like the brand got a makeover before it seeks out a classier upscale clientele. [More]
Sunbelt Granola Bars Class Things Up, Shrink Bars Along The Way
By October 17, 2012
Sunbelt Brags About Adding More Granola Bars Per Box, Hits Said Bars With Grocery Shrink Ray
By August 17, 2012
The bane of loyal customers everywhere has struck again, and this time the Grocery Shrink Ray fixed its beady glare on reader Chuck’s favorite granola bars — Sunbelt chocolate chip. At first, he was pleased about the “new” number of bars in a bigger box. There were now 10 bars to be enjoyed instead of the previous eight. Hurray! But all was not as it seemed, as Chuck soon found out. [More]
Grocery Shrink Ray Removes Granola Bars From Quaker Boxes
By August 29, 2011
Consumerist reader Brad went shopping for some Quaker Chewy Chocolate Chip granola bars the other day, only to find that the Grocery Shrink Ray had zapped away 20% of the bars but left the price the same. [More]
