Brilliant Marketing: Car Rental Company Rents Hot Wheels To Kids

Brilliant Marketing: Car Rental Company Rents Hot Wheels To Kids

When families go on vacation, parents get to drive around a shiny and different vehicle, but what do kids get to drive? Nothing! It happened that toy-maker Mattel and car-renter Europcar are clients of the same ad agency, and they formed an interesting idea: what if there were a counter where children could rent cars, too? Pocket-sized cars, that is. Hot Wheels. [More]

Old Spice Slips Phone Number Into Commercial…Where Callers Could Win Super Bowl Tickets

Old Spice Slips Phone Number Into Commercial…Where Callers Could Win Super Bowl Tickets

In a current ad for Old Spice shampoos, a man’s hair charms a female co-worker, and she writes down her phone number. One viewer of the ad noticed something strange about that number: it was toll-free. More importantly, why didn’t it use 555 for the first three digits like most fictional phone numbers do? There was only one thing to do: call the number and find out. [More]

Adblock Plus: Internet Heroes Or Banner Ad Shakedown Artists?

Adblock Plus: Internet Heroes Or Banner Ad Shakedown Artists?

Most of our readers are familiar with Adblock Plus, the browser extension that does what the name describes: blocks ads. For some people, it’s the only thing that makes browsing the Internet tolerable; for others, it’s an evil entity strangling the media industry. What you may not know is that the open-source extension is allowing some advertisers access to your eyeballs…but only if users deem them acceptable. Oh, and some large sites have to pay. [More]

Great Moments In Commercial History: Johnson Automotive

This badger is our new favorite thing.