Good Housekeeping's New Green Seal: Not That Green, Actually

Good Housekeeping's New Green Seal: Not That Green, Actually

Everyone knows the Good Housekeeping seal, which carries a two-year warranty on products that have it and pretty much proves that the product’s manufacturer advertises in Good Housekeeping magazine. Now the venerable publication has a new seal which is supposed to denote environmentally friendly household products and, according to Slate’s Paul Smalera, is at best meaningless and at worst draws consumers’ attention away from actual environmentally friendly products.