5. Goldenpalace.com at the 2004 Athens Olympic Games.
A man donning a purple tutu with the words "Goldenpalace.com" painted on his torso, jumped off of a high dive board into the olympic swimming pool. Greek officials were not pleased, slapping the man with 3 months in Greek prison. Ultimately, he was released and given a fine of a few hundred dollars.

4. Microsoft Zune at South by Southwest Interactive Festival in Austin, Texas.
At the SXSW, a man was simply posting bright large Zune posters in different locations, but it would seem that the hatred of Zune spreads far and wide. He was detained and handcuffed by police as onlookers were heard yelling things such as, "We'll have none of your advertising for your DRM'd crippleware'd crappy MP3 player littering our town!"

3. "Forgetting Sarah Marshall" movie poster campaign.
This campaign featured posters across the country that read, "You suck Sarah Marshall." However, the real Sarah Marshalls' of the country were none too pleased. In response, new posters went up that read, "You suck Judd Apatow," a hostile salute to the film's producer.

2. Nvidia manufactures hype with fake forum fanfare.
A few years ago, Nivdia was accused of making fake posts in forums to tout their new product. This is probably the most common guerilla-marketing tactic since it is so easy to do. Because Nvidia is such a big company with a ravenous fan base, their forum forgeries seem to be the most infamous. The Consumerist featured this story in early 2006.

1. Aqua Teen Hunger Force and the Boston bomb scare of 2007.
Approximately 20 glowing signs depicting a character from the cartoon series were mounted in strategic areas around Boston, including places around bridges and overpasses. The areas seemed a little too strategic for Boston officials who summoned the bomb squad to dismantle the innocuous signs. The stunt cost Turner Broadcasting Company $2 million which went to reimburse Boston PD and Homeland Security. Apparently, the city feared the dreaded "Lite Brite" bomb, so popular among terrorists.

5 Great Examples of Guerilla Marketing Gone Wrong: Olympic Belly-Flops To the Boston Bomb Scare [WebUrbanist]
(Photo: WebUrbanist)

Imagine, only $25,000 dollars to own the jagged concretion forcibly pushed out of Captain Kirk's urethra! Of course, there's a lot of things you can do with an item like this. Putting it in a sling shot and shooting Leonard Nimoy right in the middle of the forehead comes to mind. Putting it in a bag of your favorite Trekkie's Goldfish crackers is another.

Shatner seems to have a good sense of humor about it too:

The stone was so big, Shatner said, "you'd want to wear it on your finger."

"If you subjected it to extreme heat, it might turn out to be a diamond," he added.

Shatner said the idea of selling the stone came up after "Boston Legal" raised $20,000 for Habitat for Humanity. With the money for the stone, Shatner said there is about enough funding to build half a house.

GoldenPalace.com originally offered $15,000 for the stone but Shatner turned it down, noting that his "Star Trek" tunics have commanded more than $100,000. His counteroffer was accepted.