Weak Flu Season May Still Ramp Up And Get You Yet

If you’ve managed to avoid contracting the flu so far, don’t start getting cocky just yet. The typical flu season kicks into full force in February and March, so there may still be a nasty virus floating out there with your name on it. [More]

Is Jonathan's Card A Starbucks-Brewed Viral Marketing Gambit?

Is Jonathan's Card A Starbucks-Brewed Viral Marketing Gambit?

As we reported yesterday, a guy named Jonathan generated positive buzz for Starbucks by opening up his gift card to the public, allowing users to use and contribute to it at will. According to a coffee industry blogger, the card may be a viral marketing campaign geared to net the company priceless amounts of good publicity. [More]