Should GM Cut Back On Advertising During Bankruptcy? They Don't Think So

Should GM Cut Back On Advertising During Bankruptcy? They Don't Think So

Up until its recent plunge into bankruptcy, GM had been our nation’s second-largest advertiser — behind only Procter & Gamble. The company spent $2 billion dollars annually for the past few years — and though they’ve recently cut back and fallen into third place behind Verizon, the company apparently plans to continue to spend their pre-bankruptcy budget of $40-50 million a month on ads.