Gevalia Decides 23 Years Is Long Enough, Cuts Off Customer's Caffeine

Gevalia Decides 23 Years Is Long Enough, Cuts Off Customer's Caffeine

Ken loves coffee from Gevalia, He has been an auto-ship customer of Gevalia since 1989. That means that they send him two pounds of coffee every month, and he sends them money. If it were possible to bottle that kind of customer loyalty, it would sell even better than the finest coffees. But Gevalia’s new corporate overlords, Kraft, don’t want to bottle his loyalty. They don’t even want him as a customer anymore. His account has been put on hold. No coffee for Ken. And no one knows why. [More]

Consumers Write: Gevalia Coffee Treats Customers Right

Consumers Write: Gevalia Coffee Treats Customers Right