Social Gifting App Bills Itself As The Anti-Groupon To Gain Fans

Social Gifting App Bills Itself As The Anti-Groupon To Gain Fans

In an attempt to harness the backlash against daily deal sites like Groupon, new so-called “social gifting” companies are trying to garner fans with a different kind of mobile merchandising. Instead of giving yourself the gift of a deal, apps like Wrapp allow users to give e-gift cards to popular retailers. [More]