General Mills Resurrects Jolly Green Giant; What Other Characters Deserve A Second Coming?

General Mills Resurrects Jolly Green Giant; What Other Characters Deserve A Second Coming?

Like a lot of older actors who just assumed had died years ago, we didn’t realize until recently that the frozen veggie-shilling Jolly Green Giant had gone missing for most of the last decade. But after eight years of lying dormant in the back of the freezer with that block of peas you don’t remember buying and never quite feel like eating, General Mills has decided to bring back the 84-year-old character in a move to get kids eating vegetables. [More]

Setting Cheerios On Fire Outside General Mills Office Is Maybe Not The Best Way To Voice Opinion On Same-Sex Marriage

Setting Cheerios On Fire Outside General Mills Office Is Maybe Not The Best Way To Voice Opinion On Same-Sex Marriage

Whatever your opinion on same-sex marriage (and the companies whose executives may oppose or support it), you certainly have the right to express your beliefs. However, we are pretty sure that only bad things can happen if your protest involves an attempt to ignite a bowl of Cheerios in public. [More]

General Mills Must Defend Claim That Fruit Roll-Ups Are "Made With Real Fruit"

General Mills Must Defend Claim That Fruit Roll-Ups Are "Made With Real Fruit"

It’s been a while since we heard any updates on that class-action lawsuit against General Mills over its claims that Fruit Roll-Ups are “made with real fruit.” Well, yesterday the judge in the case gave it the go-ahead to proceed. [More]

Wheaties Are Totally Boring, But Not Healthy Enough For Boring People

Wheaties Are Totally Boring, But Not Healthy Enough For Boring People

One would think, considering Americans’ sudden love of all things whole-grain, that the classic General Mills cereal Wheaties would be doing well. Instead, sales of the cereal have been falling for years, and no one seems interested in other cereals under the Wheaties brand. It’s all because the cereal is simultaneously boring and not boring enough. [More]

Class-Action Lawsuit Claims Fruit Roll-Ups Are Unhealthy, Contain Little Fruit

Class-Action Lawsuit Claims Fruit Roll-Ups Are Unhealthy, Contain Little Fruit

Do phrases like “low fat,” “gluten-free,” “made with real fruit” and “good source of vitamin C” on the package of a processed fruit snack product make you think that the product is a healthy food? These phrases have all been on the packaging of fruit-like snack substances from General Mills: Froot by the Foot, Fruit Roll-Ups, and Gushers. Marketing copy on the front of a box is no substitute for taking a moment to read nutrition information and ingredients. But that hasn’t stopped the Center for Science in the Public Interest from filing a class-action lawsuit alleging that the company tried to make consumers believe that their products were wholesome and fruit-based, not full of trans fats, preservatives, and food coloring. [More]

Cheech & Chong Still Encouraging Baby Boomers To Get High… On Fiber

Cheech & Chong Still Encouraging Baby Boomers To Get High… On Fiber

Once upon a time, the comedy duo of Cheech Marin and Tommy Chong (some refer to them as Cheech and Chong) were as closely associated with marijuana as rolling papers and bongs. But oh how times have changed and priorities have shifted from getting high on pot brownies to getting high amounts of fiber from brownies. [More]

3 New Victims Of The Grocery Shrink Ray: Cookie Crisp, Oreos, And Finish Detergent

3 New Victims Of The Grocery Shrink Ray: Cookie Crisp, Oreos, And Finish Detergent

What do Cookie Crisp cereal, Double Stuf Oreos, and Finish dish detergent have in common? None of them are particularly good for you if you eat them, even if the first two are delicious in moderation. Yet all three were recently hit by the Grocery Shrink Ray, making each Finish tablet a tiny bit smaller, reducing the amount of cereal in the box by more than 20%, and giving consumers four fewer Double Stuf Oreos in a package. When will the indignities end? [More]

General Mills Sues So You Don't Confuse Pillsbury Doughboy With "My Dough Girl" Bakery

Great news, easily confused consumers! General Mills has forced the local Utah bakery “My Dough Girl” to change its name so you won’t confuse their hand-crafted specialty cookies with the Pillsbury Doughboy. The company sent the two-year-old local bakery a cease and desist letter complete with a gag order explaining that the bakery could “tarnish the company’s reputation.” [More]

Apparently A Year's Supply Of Honey Nut Cheerios Is Only 12 Boxes

Apparently A Year's Supply Of Honey Nut Cheerios Is Only 12 Boxes

Have you ever dreamed of winning a year’s supply of Honey Nut Cheerios? No? Well, in case you did, you might have imagined a warehouse full of the honeybee-kissed circles of tedium. And you might have imagined incorrectly, because according to General Mills, just 12 boxes of the stuff should get you through a year. [More]

Fruit Roll-Ups Sued For Allegedly Not Actually Being Healthy

Fruit Roll-Ups Sued For Allegedly Not Actually Being Healthy

A Brooklyn, NY woman is suing General Mills for allegedly misleading consumers about Fruit Roll-Ups. She claims they are not quite as healthful as the packaging would like you to believe because they contain partially hydrogenated oil. [More]

General Mills To Make Kids' Cereals Slightly Less Unhealthy

General Mills To Make Kids' Cereals Slightly Less Unhealthy

Well, makers of sugary cereals have failed to convince the public that they can prevent swine flu, and that they’re a legitimate part of a healthy breakfast. Now General Mills will join Kellogg’s in reformulating heir sweetest cereals to contain less sugar. [More]

General Mills To Axe Product Lines, Won't Say Which

General Mills To Axe Product Lines, Won't Say Which

General Mills announced a chilling statement as it announced it will spend $24.1 million in restructuring expenses this quarter. [More]

Food Companies: Our Food Probably Isn't Safe Enough For Your Microwave. Good Luck!

Food Companies: Our Food Probably Isn't Safe Enough For Your Microwave. Good Luck!

As the food supply chain gets longer and harder to control — food companies are basically giving up and placing the responsibility for food safety on you, the consumer. In fact, one food giant, General Mills, has essentially conceded that cooking their food in a microwave isn’t good enough.

Lucky Charms Is Promising More Than It Can Deliver

Lucky Charms Is Promising More Than It Can Deliver

Reader Jon thinks General Mills is overly optimistic about the efficacy of Lucky Charms‘ newest feature.

"Holistic Margin Management": What General Mills Calls Grocery Shrink Ray

"Holistic Margin Management": What General Mills Calls Grocery Shrink Ray

Guess what they call the Grocery Shrink Ray at General Mills? “Holistic Margin Management.” I thinks that’s also what they call it in 1984. Another interesting fact from a StarTribune article looking at shrinking packages: customers are more likely to notice a change in the height rather than the width of a box. But does anyone really care?

Is Target Intentionally Using Its "Special Deals" To Screw Over Customers?

Is Target Intentionally Using Its "Special Deals" To Screw Over Customers?

Dan can do math in his head, which is a great skill these days when you’re checking out the n objects for x price! specials at Target. In this case, Dan notes that the “temporary price cut” is so temporary that it doesn’t even exist: you’ll pay 13 cents more per box if you buy three of them. This is the third Target “special” we’ve seen this month that screws the consumer. Are we seeing a new trend? Is it legal to call it a price cut if it’s not?

The 10 Most Reputable Companies In The U.S.

The 10 Most Reputable Companies In The U.S.

The Research Institute has compiled a list of the most reputable companies in the U.S., “calculated by averaging perceptions of trust, esteem, admiration, and good feeling obtained from a representative sample of 100 local respondents who were familiar with the company.” (Then they do some statistical stuff to it.) Coming in at #1 is Google, which we think is remarkable considering how much data the company has managed to collect over the past several years, and continues to collect with new record-keeping initiatives like Google Health.

New, Taller Honey Nut Cheerios Box Is 1.5 Oz Lighter

New, Taller Honey Nut Cheerios Box Is 1.5 Oz Lighter

Frugal Frugalson over at Picking up Nickles made a side-by-side comparison of General Mills’ newer “Right Size, Right Price” cereal boxes. Apparently, the right size is 1.5 oz less, and the right price is about 9% more.

Donning my detective’s cap, I found that the 14oz box of General Mills Honey Nut Cheerios at my local market had been replaced by a 12.5oz box for the same $2.99 price. That works out to a 8.9% price increase, which is a bit larger than the average price increase of 2.9% claimed in this New York Times article.