The Consumerist Quiz: Can You Match Popular Food Brands With Their Corporate Parents?

The Consumerist Quiz: Can You Match Popular Food Brands With Their Corporate Parents?

How closely do you pay attention to the companies that make the products you and your family eat every day? Many of the most popular brands of packaged food and beverage items in the U.S. are owned by the same few dozen multinational companies, some of whom own several competing brands. It’s time to test your knowledge of which big companies are filling your pantry. [More]

(GLAAD)

Fictional Character Betty Crocker Provides Real Cakes For Minnesota’s First Gay Weddings

People worldwide continue to disagree vehemently on the subject of civil marriage for same-sex couples, but everyone can agree that free cake is a nice thing. The first legally binding gay marriages in Minnesota will happen after midnight on August 1st, and three lucky couples will have free wedding cakes courtesy of Minnesota-based General Mills. [More]

(Great Beyond)

More Than 40% Of All Lucky Charms Cereal Eaten By Adults

Back in January, venerable sugary-cereal brand Lucky Charms launched a new ad campaign aimed at a novel demographic: adults. Adults? Don’t grown-ups eat cereals filled with wheat bran and nuts and dried fruit? Well… no. [More]

(YouTube)

Lucky Charms Wants To Remind Adults Of Their Sugary Sweet Childhoods

In case all the recent Twinkie talk hasn’t been enough to turn your thoughts to a youth spent gorging on sugary snacks without a care, General Mills is hoping you’ll want to ride a sweet wave of nostalgia back to a past where breakfast included a rainbow of rock-hard marshmallows in your bowl of Lucky Charms. [More]

(Great Beyond)

Want Tinted, Flavored Cereal Milk All Year? Start Stockpiling Franken Berry & Count Chocula Now

We all want what we want when we want it. But there are those among us who practice patience in their desire for a particular product due to the fact that it’s only around for a limited time. No, not the McRib — we’re talking sugary, often electric-neon colored kiddie cereals: Boo Berry, Count Chocula and Franken Berry. Says one adult fan of the stuff, when it’s on the shelves in October, “I eat as much Boo Berry as I can.” [More]

General Mills Resurrects Jolly Green Giant; What Other Characters Deserve A Second Coming?

General Mills Resurrects Jolly Green Giant; What Other Characters Deserve A Second Coming?

Like a lot of older actors who just assumed had died years ago, we didn’t realize until recently that the frozen veggie-shilling Jolly Green Giant had gone missing for most of the last decade. But after eight years of lying dormant in the back of the freezer with that block of peas you don’t remember buying and never quite feel like eating, General Mills has decided to bring back the 84-year-old character in a move to get kids eating vegetables. [More]

Setting Cheerios On Fire Outside General Mills Office Is Maybe Not The Best Way To Voice Opinion On Same-Sex Marriage

Setting Cheerios On Fire Outside General Mills Office Is Maybe Not The Best Way To Voice Opinion On Same-Sex Marriage

Whatever your opinion on same-sex marriage (and the companies whose executives may oppose or support it), you certainly have the right to express your beliefs. However, we are pretty sure that only bad things can happen if your protest involves an attempt to ignite a bowl of Cheerios in public. [More]

General Mills Must Defend Claim That Fruit Roll-Ups Are "Made With Real Fruit"

General Mills Must Defend Claim That Fruit Roll-Ups Are "Made With Real Fruit"

It’s been a while since we heard any updates on that class-action lawsuit against General Mills over its claims that Fruit Roll-Ups are “made with real fruit.” Well, yesterday the judge in the case gave it the go-ahead to proceed. [More]

Wheaties Are Totally Boring, But Not Healthy Enough For Boring People

Wheaties Are Totally Boring, But Not Healthy Enough For Boring People

One would think, considering Americans’ sudden love of all things whole-grain, that the classic General Mills cereal Wheaties would be doing well. Instead, sales of the cereal have been falling for years, and no one seems interested in other cereals under the Wheaties brand. It’s all because the cereal is simultaneously boring and not boring enough. [More]

Class-Action Lawsuit Claims Fruit Roll-Ups Are Unhealthy, Contain Little Fruit

Class-Action Lawsuit Claims Fruit Roll-Ups Are Unhealthy, Contain Little Fruit

Do phrases like “low fat,” “gluten-free,” “made with real fruit” and “good source of vitamin C” on the package of a processed fruit snack product make you think that the product is a healthy food? These phrases have all been on the packaging of fruit-like snack substances from General Mills: Froot by the Foot, Fruit Roll-Ups, and Gushers. Marketing copy on the front of a box is no substitute for taking a moment to read nutrition information and ingredients. But that hasn’t stopped the Center for Science in the Public Interest from filing a class-action lawsuit alleging that the company tried to make consumers believe that their products were wholesome and fruit-based, not full of trans fats, preservatives, and food coloring. [More]

Cheech & Chong Still Encouraging Baby Boomers To Get High… On Fiber

Cheech & Chong Still Encouraging Baby Boomers To Get High… On Fiber

Once upon a time, the comedy duo of Cheech Marin and Tommy Chong (some refer to them as Cheech and Chong) were as closely associated with marijuana as rolling papers and bongs. But oh how times have changed and priorities have shifted from getting high on pot brownies to getting high amounts of fiber from brownies. [More]

3 New Victims Of The Grocery Shrink Ray: Cookie Crisp, Oreos, And Finish Detergent

3 New Victims Of The Grocery Shrink Ray: Cookie Crisp, Oreos, And Finish Detergent

What do Cookie Crisp cereal, Double Stuf Oreos, and Finish dish detergent have in common? None of them are particularly good for you if you eat them, even if the first two are delicious in moderation. Yet all three were recently hit by the Grocery Shrink Ray, making each Finish tablet a tiny bit smaller, reducing the amount of cereal in the box by more than 20%, and giving consumers four fewer Double Stuf Oreos in a package. When will the indignities end? [More]

General Mills Sues So You Don't Confuse Pillsbury Doughboy With "My Dough Girl" Bakery

Great news, easily confused consumers! General Mills has forced the local Utah bakery “My Dough Girl” to change its name so you won’t confuse their hand-crafted specialty cookies with the Pillsbury Doughboy. The company sent the two-year-old local bakery a cease and desist letter complete with a gag order explaining that the bakery could “tarnish the company’s reputation.” [More]

Apparently A Year's Supply Of Honey Nut Cheerios Is Only 12 Boxes

Apparently A Year's Supply Of Honey Nut Cheerios Is Only 12 Boxes

Have you ever dreamed of winning a year’s supply of Honey Nut Cheerios? No? Well, in case you did, you might have imagined a warehouse full of the honeybee-kissed circles of tedium. And you might have imagined incorrectly, because according to General Mills, just 12 boxes of the stuff should get you through a year. [More]

Fruit Roll-Ups Sued For Allegedly Not Actually Being Healthy

Fruit Roll-Ups Sued For Allegedly Not Actually Being Healthy

A Brooklyn, NY woman is suing General Mills for allegedly misleading consumers about Fruit Roll-Ups. She claims they are not quite as healthful as the packaging would like you to believe because they contain partially hydrogenated oil. [More]

General Mills To Make Kids' Cereals Slightly Less Unhealthy

General Mills To Make Kids' Cereals Slightly Less Unhealthy

Well, makers of sugary cereals have failed to convince the public that they can prevent swine flu, and that they’re a legitimate part of a healthy breakfast. Now General Mills will join Kellogg’s in reformulating heir sweetest cereals to contain less sugar. [More]

General Mills To Axe Product Lines, Won't Say Which

General Mills To Axe Product Lines, Won't Say Which

General Mills announced a chilling statement as it announced it will spend $24.1 million in restructuring expenses this quarter. [More]

Food Companies: Our Food Probably Isn't Safe Enough For Your Microwave. Good Luck!

Food Companies: Our Food Probably Isn't Safe Enough For Your Microwave. Good Luck!

As the food supply chain gets longer and harder to control — food companies are basically giving up and placing the responsibility for food safety on you, the consumer. In fact, one food giant, General Mills, has essentially conceded that cooking their food in a microwave isn’t good enough.