Dressing normal, even celebrities do it.

Gap Realizes “Normal” Clothing Isn’t A Trendy Selling Point, Offers Heavy Discounts

If you’re not the kind of person who pays attention to ironic trends that exist to serve only a select set of shoppers, the idea of “normcore,” or dressing in bland, boring, “normal” clothing is bound to be a bit silly. So while basic, everyday clothing is definitely a staple in many shoppers’ closets, Gap’s “Dress Normal” fall campaign may have gone a little too far into the normcore range for its own good, prompting the retailer to hold massive sales upon sales. [More]

Gap Promises To Increase Worker Minimum Wage To $10/Hour… In A Year Or So

Gap Promises To Increase Worker Minimum Wage To $10/Hour… In A Year Or So

While lawmakers argue about the possible benefits and risks of raising the federal minimum wage by more than 25%, the CEO of Gap Inc. says it will gradually increase its lowest wage tier to $10 an hour over the next two years. [More]

Couple Orders Tie From Banana Republic, Gets Folders Full Of Sensitive Employee Info Instead

This is not a tie/pocket square combo. (Photo by Emily Dreyfuss, via Huffington Post)

When you order clothing online, there’s always the chance you’ll get the wrong size or color. But you rarely get three folders full of sensitive employee documents containing things like Social Security numbers, addresses, and tax forms. [More]

(Old Man Musings)

Your Guide To Black Friday Start Times: Start Planning Extreme Shopping Strategies

We already know that Walmart is pushing back its Black Friday sale start time to 8 p.m. on Thursday (yes, that’s Thanksgiving!), but what about all its competitors? When are those doors going to come banging open to allow the frenzied flow of devoted discounters to get to work? Let’s just say it might be a good idea to scheduled dinner early in the day if you want to partake in the retail madness. [More]

Gap & Netflix Customers Weren't Happy With Them This Holiday Season

Gap & Netflix Customers Weren't Happy With Them This Holiday Season

Tis the season to get mad at companies for not living up to our standards! Netflix, Overstock.com and Gap were just a few of the holiday disappointments this year in the realm of online shopping, according to a new survey of consumers. [More]

Is Gap's Policy Of Not Price-Matching Its Own Website Ridiculous?

Is Gap's Policy Of Not Price-Matching Its Own Website Ridiculous?

Some retailers have the practical policy that if the price advertised on their website for a product, that price will be matched in a physical store. Not so with Gap, apparently, as Consumerist reader Cara says she tried to get a price adjustment recently and was denied. [More]

Study: JCPenney, Avon, Gap Websites Are Worst At Responding To Customer E-Mails

Study: JCPenney, Avon, Gap Websites Are Worst At Responding To Customer E-Mails

After years of being trained to dread contacting a company via phone, lest we get trapped in the automated phone tree, customers are turning to e-mail for resolving their customer service issues. And while a new study shows that a majority of the top online retailers did a passable job of replying to customer inquiries, a handful of websites apparently decided to give their e-mail customer service teams some extra time off this holiday season. [More]

Are We Just Outsourcing Our Triangle Shirtwaist Factory Tragedies?

Are We Just Outsourcing Our Triangle Shirtwaist Factory Tragedies?

When we noted the 100th anniversary of the Triangle Shirtwaist Factory fire on March 25, you might have looked at that and thought, phew, good thing stuff like that isn’t happening anymore. But in developing countries around the world with little to no worker rights and sweatshops paying pennies a day, it is. Like in Bangladesh in December 2010 when 29 workers died after a fire swept through the Hameem garment factory. The workers were trapped inside because guards had been ordered to lock the gates in the event of a fire in order to prevent clothes from being stolen during the confusion. The factory made clothes for GAP. [More]

Gap Wants You To Haggle Over Some Khaki Pants

Gap Wants You To Haggle Over Some Khaki Pants

In what we can only assume is a desperate attempt to make shopping for the world’s most boring item fun, the Gap is running a one-day-only promotion where you, the internet-savvy shopper, can haggle over khaki pants while potentially not even wearing any. [More]

The Gap: Only Some Of Our "Made In U.S.A." Bags Are Made In China

The Gap: Only Some Of Our "Made In U.S.A." Bags Are Made In China

Yesterday, we reported on some confusion at The Gap. The sign for its Feed USA campaign, which donates $5 from the sale of certain bags to a school lunch program, clearly states “Made in the U.S.A.,” while the label on the bag beneath the sign states “Made In China.” Today, the retailer has reached out to Consumerist to try to clarify the matter. [More]

At The Gap, "50% Off All Sweaters" Is Essentially Meaningless

At The Gap, "50% Off All Sweaters" Is Essentially Meaningless

One would think that with a major national retailer such as The Gap, promotional signage would be carefully coordinated on a national basis. Local stores wouldn’t be slapping whatever placards they have lying around in the store window, whether or not the sales advertised on those placards are actually happening, and regardless of whether the prices on the placards are actually true. Jeremy tells Consumerist that… well, at his local Gap, that pretty much seems to be the case. [More]

Old Navy 36" Pants Actually 41"

Old Navy 36" Pants Actually 41"

Your pants are lying to you. An Esquire investigation found that different clothing stores have greatly varying definitions of waistline size. Old Navy was the worst offender. Their “36 inch” pants measured actually at 41 inches. At the GAP, 36 inches actually means 39. Guess we need to start going to stores with conversion charts in hand. [More]

This Gap Manager Doesn't Want Your Groupon Coupon

This Gap Manager Doesn't Want Your Groupon Coupon

Alex and his wife bought into a Groupon offer for Gap, where you could buy $50 worth of merchandise for $25. Everything was going great until they ran into a manager at their local store who refused to even ring up the pants they’d chosen, saying anything already discounted wasn’t eligible for the offer. [More]

This Old Navy Hasn't Yet Grasped Concept Of "Sale"

This Old Navy Hasn't Yet Grasped Concept Of "Sale"

Generally speaking, when a store advertises an item as being “on sale,” they usually mean that the price of said item has been discounted. But it looks like Old Navy’s Fundamentals Sale includes some items that are merely just for sale. [More]

Tricky Gap.com Plays 'Hide The Gift Receipt Policy'

Tricky Gap.com Plays 'Hide The Gift Receipt Policy'

G.C. had a rough outing while trying to navigate tricky Gap.com to find a gift receipt policy.

http://consumerist.com/2009/04/28/if-youre-seeking-a-price/

If you’re seeking a price adjustment on your Gap clothes, don’t put it off. Heather writes in to warn that the price adjustment period at the Gap and Banana Republic has been reduced from 14 days to 7. Old Navy remains at 14 days.

Another Gap Markup Story, Higher Price Rung Up At The Register

Another Gap Markup Story, Higher Price Rung Up At The Register

After seeing our story about Gap selling pants at an elevated sale price, reader Neff told us the same thing happened to him in Texas, with the higher price ringing up at checkout.

These Gap Pants Are On Sale For Ten Dollars More Than The Original Price

These Gap Pants Are On Sale For Ten Dollars More Than The Original Price

Reader Ryan caught his local Gap offering a great deal on some snazzy pants: only ten dollars more than the original price!