Newsflash: Frozen Breakfast Sandwiches Are Not Nutritious, Taste Weird

There’s a wide variety of frozen breakfast sandwiches on the market, but are any of them any good? No, not particularly, our flavorful colleagues down the hall at Consumer Reports determined. Very few of the sandwiches they reviewed earned a good nutrition rating, and sandwiches don’t retain their texture very well after freezing. As with the guacamole tests earlier this year, they provided a recipe and recommended that maybe you just make own breakfast burritos at home instead. [Consumer Reports]

DiGiorno Shows Why You Should Read Twitter Hashtags Before Using Them

DiGiorno Shows Why You Should Read Twitter Hashtags Before Using Them

We’ve discussed before how brands should reconsider the use of Twitter as a promotional tool, since the combination of employees signed in to the wrong account, thoughtless jumping on bandwagons, and followers who know how to take screen shots has damaged a lot of brands. Today’s devastating example of why you should look before employing a hashtag comes from frozen pizza brand DiGiorno, which wandered into a serious Twitter conversation about domestic violence. [More]

Banquet Frozen Dinners Court The Old-Fogey Demographic

Banquet Frozen Dinners Court The Old-Fogey Demographic

For most consumer items, you want to attract customers who are as young as possible in order to win their brand loyalty for life. In the frozen dinner business, that’s become a problem, because people under age 40 or so simply aren’t interested in frozen meals, no matter how fresh and healthy the packages proclaim them to be. [More]

DiGiorno Thinks We Want To Design Our Own Frozen Pizzas

DiGiorno Thinks We Want To Design Our Own Frozen Pizzas

I always thought that the point of frozen pizzas was that you could shove them in the oven and chomp on pizza with a minimum of effort and spending, without having to leave the house. Yet DiGiorno thinks that Americans are up for expending more effort in our frozen pizza consumption, not less. Their new product has modular toppings. [More]

(Great Beyond)

Thieves Scuttle Off With $2,000 Worth Of Lobster From Safeway

Criminals continue to carry off the world’s tastiest, most comforting foods from grocery stores and distribution centers. The theft of eight boxes of frozen lobsters from a Safeway in Maryland is one of the smallest larcenies in the Global Comfort Food Crime Wave, but still adds up to thousands of dollars’ worth of seafood. [More]

Visit The Magical Factory Where Frozen Pizzas Come From

Visit The Magical Factory Where Frozen Pizzas Come From

Americans eat a lot of packaged foods, but do you ever wonder what kind of magical land these boxes of convenient tastiness come from? There’s no army of dough-tossing elves trapped inside a pizza factory: the reality is much cooler. [More]

In Hindsight, A Low-Carb Pasta Bake Isn’t Such A Great Idea

In Hindsight, A Low-Carb Pasta Bake Isn’t Such A Great Idea

Okay, the concept of a “low-carb pasta bake” doesn’t sound very promising to begin with, but it doesn’t look so bad on the box. Reader Jeff bought it and microwaved it and ended up with a meal that….well, that kind of looks like chili. [More]

(frankieleon)

There Is Always A Best Way To Cook A Frozen Pizza

Looking to get the best culinary experience out of your frozen pizza? That’s not an oxymoron. The smell of tomato sauce and cheese is drifting down the hall from our colleagues at Consumer Reports, who compared the same pizza when cooked in a conventional oven and a microwave oven. Their goal was to figure out the optimal way to cook frozen pizzas for optimal texture and tastiness. [More]

(sallyvillarreal)

Woman Sues California Pizza Kitchen For $5 Million, Shocked That Frozen Pizzas Could Be Unhealthy

Sure, you could assume that because it’s illegal for restaurants in your state to use trans fats in the foods they serve, a frozen meal branded with the name of a restaurant chain wouldn’t have trans fats in it. You would be wrong, but you’re certainly free to make that assumption. That’s what a California woman who bought some California Pizza Kitchen frozen pizzas thought, though. Now she’s suing Nestle, the company that makes CPK frozen meals, for $5 million in a class action suit, intending to save us all from the hidden poisons that are actually disclosed on the back of the box. [More]

Celeste Hawaiian Pizzas Add Some Pineapple, Still Have Sparse Toppings

Celeste Hawaiian Pizzas Add Some Pineapple, Still Have Sparse Toppings

Anh shares my inexplicable love of that cheap freezer case staple, the Celeste pizza-for-one. The just-spicy-enough sauce! The crunchy crust that the likely-carcinogenic microwaving disc provides! The $1 price point! It’s not wood-fired oven pizza, but it’s one of the most edible things that comes out of a box and gets cooked in the microwave. The current line of “limited edition” pizzas tempted Anh, and he opened up a Hawaiian pizza only to find that the toppings were sparse. And it made him sad. Mama Celeste had finally steered him wrong. [More]

Not stoked for this lasagna.

Healthy Choice Lasagna Disappoints Hungry Office Worker

Amanda keeps some frozen meals stashed in her office freezer for emergency healthy lunch options. Her latest Healthy Choice meal isn’t really so “healthy,” and more “icky. Not that she expects her meal to look like the expertly-styled one on the box, but she does expect it to look and taste edible. That’s an unreasonable expectation, as it turns out. [More]

The Sad Hawaiian-Style Celeste Pizza With One Pineapple And Many Hams

The Sad Hawaiian-Style Celeste Pizza With One Pineapple And Many Hams

No one purchases a one-dollar frozen pizza expecting a gourmet experience. Heck, they don’t even expect the meal to look all that much like the photo on the box. When reader Kitanaor picked up a Hawaiian-style Celeste pizza-for-one, though, she expected to find more than one piece of pineapple among the toppings. [More]

Frog Found In Frozen Veggies

Frog Found In Frozen Veggies

A Michigan couple is croaking about an unusual, tiny, hitchhiker they found in their bag of frozen vegetables they bought at the Meijer supermarket. [More]

Banquet Spaghetti Meatballs Box Vs Reality

Banquet Spaghetti Meatballs Box Vs Reality

On the left is a box of Banquet brand frozen spaghetti and meatballs. On the right is what is inside. Disappointed at the lack of visible meatballs, reader reader Sonia snapped the photos and sent them in. On the one hand, that’s what you get for eating $1.00 Walmart frozen pasta and meatballs. On the other, well, couldn’t they have left at least one in? [More]

Oh Look, There's A Severed Frog Head In My Green Beans

Oh Look, There's A Severed Frog Head In My Green Beans

There’s some disagreement about the identity of the creature whose head ended up in a Texas family’s frozen green beans. Is it a frog? Is it a snake? The family and the vegetable manufacturer disagree, but we do know that it is quite obviously not a bean. (Warning: picture and video inside.) [More]

This Weight Watchers Meal Includes A Free Frozen Frog

This Weight Watchers Meal Includes A Free Frozen Frog

Noreen tells Consumerist that she made an exciting discovery yesterday. Her Weight Watchers Smart Ones frozen meal, a fettucine alfredo dish that is supposed to be meatless, included a free protein-rich side dish. A tiny frog! [More]

Either This Is The Wrong Sign Or The Appetizers Have Melted

Either This Is The Wrong Sign Or The Appetizers Have Melted

Steffany snapped this example of target aisle labeling fail. She writes: [More]

Weight Watchers, Lean Cuisine Meals Have More Calories Than Advertised

Weight Watchers, Lean Cuisine Meals Have More Calories Than Advertised

If you’re a fan of using frozen Weight Watchers, Lean Cuisine, Healthy Choice and South Beach Living meals to control your caloric intake — you might be interested to know that a news study says the dinners have eight per cent more calories than the labels said. [More]