Banquet Frozen Dinners Court The Old-Fogey Demographic

Banquet Frozen Dinners Court The Old-Fogey Demographic

For most consumer items, you want to attract customers who are as young as possible in order to win their brand loyalty for life. In the frozen dinner business, that’s become a problem, because people under age 40 or so simply aren’t interested in frozen meals, no matter how fresh and healthy the packages proclaim them to be. [More]