Burger King’s Largest Franchisee Blames Local Ad Cuts For Lower Sales

Burger King’s Largest Franchisee Blames Local Ad Cuts For Lower Sales

A few weeks ago, we shared with you a Bloomberg Businessweek cover story about fast-food chain Burger King, its young leadership, and its effort to change a lot of things about the fast-food brand business model. When the chain shed most of its corporate-owned stores in the U.S. in 2012, existing franchisees like publicly traded Carrols took on those restaurants. Its sales are down, Carrols wants investors to know, because Burger King cut back on local ad reimbursements to his loyal subjects. [More]