Man Responsible For “Framily” Is Being Frired By Sprint

Man Responsible For “Framily” Is Being Frired By Sprint

Anyone who champions an ad campaign that features: a talking hamster voiced by Andrew Dice Clay; a French-speaking Girl Scout; a jerky, lanky goth named Gord-on; and the sadly wasted comedic talents of Judy Greer — and then tries to introduce the term “framily” into the lexicon — does not deserve to be a top executive at a major wireless provider. Which is why Sprint is already planning to say goodbye to its Chief Marketing Officer after less than one year on the job. [More]

Sprint CEO On Failed “Framily” Plans: It’s Hard To Sell A Talking Hamster

Sprint CEO On Failed “Framily” Plans: It’s Hard To Sell A Talking Hamster

If you’ve watched TV in the last year, you’ve likely caught one of the many, overly quirky ads for Sprint’s former “Framily” plans. Between the francophile daughter, random goth hanger-on Gord-on, and a hamster patriarch voiced by Andrew Dice Clay, the company’s new CEO admits that it was all just a bit too much for what was otherwise a cruddy group data plan on a really slow network. [More]

Sprint Now Offering To Pay Up To $350 In ETFs For People Willing To Switch To One Of Its Framily Thingies

Sprint Now Offering To Pay Up To $350 In ETFs For People Willing To Switch To One Of Its Framily Thingies

Months after AT&T and T-Mobile dueled over subscribers by offering to pay them to get out of their current contracts early, the folks (frolks?) at Sprint are finally (frinally?) getting into the game with a temporary deal that will reimburse up to $350 in early termination fees for people who dump their current plans and switch to one of Sprint’s Framily shared-data plans. [More]

Sprint One Up: Sept. 2013 - Jan. 2014... We hardly knew ye.

Sprint Pulls Plug On Early Upgrade Program After Only 4 Months

Last fall, Sprint was the last of the four major wireless providers to launch an early upgrade program that required subscribers to pay full price for their phones in order to be able to upgrade those devices after 12 months. We didn’t think it was such a great deal at the time, and apparently neither did many others, as Sprint quietly “retired” One Up last week. [More]