Cascade Beer Drinkers Defeat Grocery Shrink Ray

Cascade Beer Drinkers Defeat Grocery Shrink Ray

When Fosters-owned Cascade beer (different from regular Fosters in that it tastes decent) switched to 330ml from 375ml while charging the same price, consumers let their discontent be known in a highly visible fashion: they stopped buying it. Fosters reported a 33% drop in sales and some retailers reported up to a 50% drop. In response to the steep drop-off, Fosters is going back to 375ml, the standard size for canned beers in Australia.

Beer T-shirts For Teenage Girls Bad For America?

Beer T-shirts For Teenage Girls Bad For America?

The Center for Science in the Public Interest has its knickers in a twist over Forever 21 selling “beer shirts,” because the clothing retailer is “popular with teenage girls.”