(Renee Rendler-Kaplan)

Starbucks To Test Out Coffee Trucks On College Campuses This Fall

Because heaven forbid you need to walk more than 50 feet to find a cup of coffee, Starbucks wants to try to bring its brews just a little bit closer. The coffee colossus has announced it will be dabbling in the food truck business this fall when it rolls out mobile versions of its stores on a trio of college campuses. [More]

How Technology & The Power Of Suggestion Are Getting People To Leave Higher Tips

How Technology & The Power Of Suggestion Are Getting People To Leave Higher Tips

Most American restaurant-goers are used to writing a tip on the receipt after they enjoy a sit-down meal, but with a growing number of eateries — like food trucks and pop-up restaurants — that straddle the line between traditional dining and fast food, it’s unclear whether customers are expected to leave a tip or just be on their merry way. That’s why some new payment systems include an extra step to put the idea of tipping in the consumer’s mind. [More]

(Wandering Dago)

Do You Prefer Food Truck Sandwiches With Or Without Ethnic Slurs?

Is it okay to welcome a business with a potentially offensive name to a public space or to government property? That’s the question at the center of a dispute between an upstate New York food truck and the state government. The truck is called The Wandering Dago. Is that an offensive term in 21st-century America? [More]

(nffcnnr)

Are Food Trucks Siphoning Customers Away From Bricks-And-Mortar Restaurants?

Food trucks have soared in popularity for two very simple reasons: They allow entrepreneurial operators a relatively low-cost, small-staff way of launching a business, and they can instantly transform a food desert into a lunchtime hot spot. But are traditional eateries losing customers to this proliferation of meals-on-wheels? [More]

The Tweet heard 'round the world.

Food Truck Worker: I Was Fired For Calling Out Customers Who Didn’t Tip On $170 Order

While sit-down restaurant diners customarily leave tips, gratuities are much more rare in the to-go food business. But when an eatery goes out of its way to accommodate a customer, it’s not unheard of for that customer to toss a few extra dollars in. So when a food truck worker in Manhattan saw his crew had been left without a tip on a $170 order placed by a multinational shareholder advisory service, he took his frustration to Twitter — and got fired for it. [More]

Forget Food Trucks And Rolling Retailers; This Guy Operates His Gym From The Back Of His Pickup

Forget Food Trucks And Rolling Retailers; This Guy Operates His Gym From The Back Of His Pickup

Yesterday we told you about retailers who were following the food truck model of taking their wares to customers on the city streets. But that’s nothing compared to the guy who decided the best way to get customers to his gym was to bring his gym to the public — in the back of his pickup truck. [More]

Are Retail Trucks The Next Wave Of Shopping?

Are Retail Trucks The Next Wave Of Shopping?

As anyone who lives or works in a major city can attest to, the last few years have seen a huge growth in the number of quality food vendors selling their items from trucks parked on city streets. While the food truck trend might be at or nearing its peak, it may have blazed a trail for other businesses to think about going mobile. [More]

Cops Turn Food Trucks' Social Networking Presence Against Them

Cops Turn Food Trucks' Social Networking Presence Against Them

It’s bad enough when your parents learn how to use Facebook and/or Twitter (sorry Mom, Dad) but what’s even worse, if you’re say, a food truck business, is when cops rain on your social networking parade. Police in Chicago have studied up on how the whole shebang works, and have been turning businesses’ social media savvy against them. [More]

Before You Start A Food Truck, Slow Your Roll

Before You Start A Food Truck, Slow Your Roll

Food trucks offering everything from cupcakes to waffles have sprouted in cities all over, and it sure sounds fun. Driving around, selling unique food, tweeting about it, who wouldn’t want that? But before you jump in, you should know it’s a darn hard grind. $100,000 in startup costs is not unheard of, and you better make sure you know the regulations. For instance, how are you going to sell food from your truck if you’re not allowed to park it anywhere? [More]