Why Isn’t Jif’s Natural Peanut Butter Spread Labeled Just ‘Peanut Butter?’

Why Isn’t Jif’s Natural Peanut Butter Spread Labeled Just ‘Peanut Butter?’

Kate was confused at the grocery store. Side by side on the shelf were regular old Jif peanut butter and Jif’s “natural” peanut butter. Only the “natural” stuff was labeled “peanut butter spread,” while the standard, presumably less natural, Jif got to call itself peanut butter. “It makes me wonder, what about ‘natural’ makes it less than true peanut butter?” she wrote to us. “Why does it need to be called ‘peanut butter spread’, when traditional, sugar filled, [Jif] can be called ‘peanut butter’? Shouldn’t the natural product version be truer to the genuine article?” That would be the intuitive answer, wouldn’t it? It’s the requirements of the Food and Drug Administration that keep the “natural” variety of Jif from being declared plain old peanut butter. Here’s the relevant part of the FDA standards for peanut butter: [More]