Retailers Flog About Their Own Wares, Biased  Blogging Becoming Commonplace

Retailers Flog About Their Own Wares, Biased Blogging Becoming Commonplace

Unlike other media covering the shows, these commentators are in the awkward position of reviewing their own suppliers — and their aim is more to boost sales rather than offer impartial critique.

Does it work? Absolutely. When Downing links his comments to specific merchandise the store sees a “sales bump” that exceeds expectations, according to a Neiman Marcus spokesperson. As shady as Ken is, least he’s honest about his identity and job function as he lavishes his purple prose on nearly everything he sees.