The Second-Cheapest Bottle Of Wine Has The Highest Mark-Up & Other Restaurant ‘Secrets’

The Second-Cheapest Bottle Of Wine Has The Highest Mark-Up & Other Restaurant ‘Secrets’

Many of us have been there, especially in our early to mid-20s, on a date and being asked to pick a wine. You don’t want to look cheap, so you rule out the least expensive bottle on the list and opt to spend a few dollars more to seem like a dollar-sensitive sophisticate. Restaurant owners are apparently on to our completely predictable ways, and that’s why you probably just paid a lot more for that wine than it’s worth. [More]