The other night, while I was going hog-wild on a pint of something containing fudge, peanut butter, sprinkles and unicorn horn, I thought to myself, “If only there could be some health benefit to eating this.” Now I find out that a food scientist at the University of Missouri is tantalizingly close to squeezing all sorts of goodness into the gobs of gluttony in my ice cream. [More]
Kellogg has announced that it’s going to start adding fiber to about 80% of its cereal product line, beginning with Froot Loops and Apple Jacks in August and continuing into other brands through the end of 2010. The goal is to bump up the fiber per serving to 3 grams, which is the amount the government requires to label a food a good source of fiber for kids.
The Wall Street Journal takes a good look at items marketed as “healthier for you” on supermarket shelves, and as you can probably imagine, any actual health benefits vary greatly from product to product. Take all natural chicken, for example: if you buy “enhanced” or “plumped” chicken—it will say somewhere on the label that water, salt, and/or carrageenan has been added, but it will still be labeled natural—the sodium per 4 oz serving jumps from 45-60 mgs to 200-400 mgs.
Verizon has penned a light-hearted response to the funny TWC “fiber” commercial that we posted earlier:
Bottom line: these guys may be selling some soggy cold cereal, but FiOS is an all-you-can eat buffet.
For what it’s worth: here’s our response to their response.