http://consumerist.com/2009/07/20/share-the-gift-of-orange/

Share the gift of orange pasta! For every click on their “Share A Little Comfort” site, Kraft will donate ten boxes of Macaroni and Cheese to Feeding America (previously known as Second Harvest.) One click per person per day up to 1 million boxes, etc. There are also coupons on the site. [Kraft]