I mentioned comedian and filmmaker Mark Malkoff in passing in a post about Starbucks last week, not knowing that he would embark on a new project this week. He’s making a career out of bizarre feats of consumer endurance, such as visiting all 171 Manhattan Starbucks outlets in one day, and living in the Paramus, NJ IKEA for a week. Now, as part of a campaign to publicize AirTrain’s new in-flight wi-fi, he’s living on an AirTran plane for 30 days and posting his adventures on the Internet. Yes. That’s an entire month. Most of which will probably be spent on the tarmac in Atlanta.
Yesterday, we recommended reading the Economist as a healthy alternative to the illustrious Jugs Magazine. In particular, we highlighted the excellence of a recent article called Welcome Aboard, and laboriously typed in a snip for your amusement. We then recommended you go out and buy the magazine.