How McDonald’s Markets To Kids Through Moms & Teachers

How McDonald’s Markets To Kids Through Moms & Teachers

McDonald’s has long been a target of critics of toy-filled Happy Meals who believe that these menu offerings are used to entice kids to eat fast food. The same goes with people who call for the retirement of Ronald McDonald (though one could argue that having a terrifying perma-grin clown as the face of your company isn’t exactly kid-friendly). But McDonald’s kid-targeted marketing doesn’t rely on Happy Meals; it extends into their schools and maybe even to their homes. [More]

Will McDonald's Drop Health Care?

Will McDonald's Drop Health Care?

McDonald’s is or was at least kicking around the idea of dropping health care for 30,000 workers, in what seems to be a nose-thumbing reaction to government health care reform. [More]

Are The Most Common Fast Food Ingredients Actually Food?

Are The Most Common Fast Food Ingredients Actually Food?

Sure, many of us read Fast Food Nation and had nightmares for weeks afterward. Or, I did. William Harris analyzed fast food menus and broke down the most popular ingredients for a How Stuff Works article. Only one item on the list is something that I would acknowledge as “food.”

McDonald’s Calls Critics Liars

Note to McDonald’s: even when the bastards are, it’s generally a pretty poor idea to call your critics liars.

Fast Food Nation Trailer Served on a Toasted Bun

A dramatization of Fast Food Nation, the NYT bestseller expose of the inside sluice gate of the expedited meal industry, is due out this fall and the trailer looks pretty tasty.