Toys No Longer Pop Out Of Jack In The Box Kids' Meals

Toys No Longer Pop Out Of Jack In The Box Kids' Meals

Jack in the Box has made preschoolers’ crayon-scrawled blacklists by removing toys from its kids’ meals last week. A company spokesman said the decision originated not from outside pressure, but for economic reasons. He said the chain’s marketing efforts target frequent adult customers rather than children, and that the company found toys weren’t drawing parents with kids to the restaurants. [More]