The KFC Double Down: What A Restaurant Does When It Gets Desperate

The KFC Double Down: What A Restaurant Does When It Gets Desperate

It seems like the best promotional campaigns for KFC in the past few years have been on South Park, and that’s despite the fact that Cartman is the chain’s most vocal supporter. An AdAge article today points out that Chick-Fil-A has been eating KFC’s lunch for a while now, and so far every stunt KFC has pulled–name changes, PR-engineered recipe events, botched giveaways, getting Oprah’s blessing–hasn’t stopped the restaurant from losing customers.That’s right: your lack of interest in KFC is what created this bundle of cheesy fried-fried in the first place. [More]