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Boston Market CEO Explains Bungled Promotion

Boston Market CEO Explains Bungled Promotion

By Phil Villarreal November 5, 2009

Baltimore Sun reporter Liz Kay tracked down Boston Market CEO Lane Cardwell to get him to answer to his restaurants’ muffed $1 meal coupon promotion. Boston Markets were unprepared for the deluge of customers who wanted to take advantage of the deal, and stores ran out of food.

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