fast-food

Jack In The Box Brand Redesign Makes Juvenile Humor Much Easier

Jack In The Box Brand Redesign Makes Juvenile Humor Much Easier

I’ve always thought “Jack in the Box” was a weird name for a fast food restaurant, but this new branding approach the company is rolling out in San Diego—where Jack HQ is located—seems like a step back. By isolating “Jack,” so much, they’re going to be sending immature people everywhere into fits of smirking. I keep imagining commercials with taglines like: “It’s time for a little Jack,” or “Hungry? Jack it!” Other than that, is it just me or does it look incredibly retro?