Burger King Calling Products Small, Medium, & Large Is Somehow Controversial

Burger King Calling Products Small, Medium, & Large Is Somehow Controversial

Burger King has changed the names, but not the actual sizes or prices, of their various products. Instead of having a “king” size, the largest size is now called “large.” The names are now “value”, “small”, “medium” and “large.” This is seen as misleading, because customers not used to the change are accidentally ordering the wrong size.