With all the negative publicity swarming like bitey insects about Ronald McDonald’s ghoulish coulaphobia-inducing visage, how is McDonald’s managing to turn around its sagging profit margins? It’s not from selling salads to hippies. It’s not from setting up a Corporate Responsibility Blog. It’s largely by a return to basics: selling delicious, greasy double cheeseburgers for a buck apiece.
By consumerist.com April 26, 2006