Ketchup Tastes Behind Burger King's Israeli Flameout?

Ketchup Tastes Behind Burger King's Israeli Flameout?

Burger King is leaving Israel, after its local franchisee, Orgad Holdings, determined that customers preferred the burgers at its other eatery, Burger Ranch. “All the research carried out over the past few months shows beyond a doubt that the taste of Burger Ranch is the preferred taste for most Israelis,” said Orgad’s directors, who plan to convert their 52 Burger Kings into Burger Ranches. However, according to one Israeli burger lover and former BK manager, the culture clash is less about the beef and more about condiments.