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Should Kid-Oriented Mobile Phone Games Serve Up Birth Control Ads?

Yes, many people love kittens, but the target customer for a kitten-themed cartoon mobile phone game is somewhat younger than the target customer for hormonal birth control devices. There are exceptions, and some overlap between the two categories, but those are generally different audiences. Why, then, did an ad pop up that led an 8-year-old girl to ask her mom some very understandable questions about NuvaRing? [More]