(SarahSphar)

Florists Hate FTD And Teleflora Even More Than Disappointed Girlfriends Do

As a customer, you see ads from the ancient florist wire services like FTD and Teleflora. Readers write in and complain to us about those specific brands, since that’s the website they visit and the brand name that’s familiar. When you order up some flowers, though, that’s not who brings them to your door. It’s locally-owned florists, small business owners, who actually arrange and deliver your gifts. They might receive orders from the wire services, but often earn no profit or even take a loss on putting it together. [More]

(Kryptomaisonaut)

Make Sure That Local Florist You Found On Google Really Is Local

Let’s say that you want to order some flowers for your aunt in Omaha. You remember the frequent warnings on this site to go directly to a local florist, so that’s what you do. You type “florist omaha” into Google, scroll past the paid listings and the ones Google has plotted on a map, and choose a shop with a nice-looking website. Perfect! Only this “local” florist isn’t so local. You tried to make the right choice, but are hurting the very neighborhood flower shop you were trying to patronize when you typed those words in Google. [More]