Study Shows Shoppers Will Pay More Than Necessary For Fair Trade Goods

Study Shows Shoppers Will Pay More Than Necessary For Fair Trade Goods

A new Harvard study shows that shoppers—at least the crazy rich ones who frequent ABC Carpet and Home in New York City (if you’ve ever been inside ABC, you know the sort of people we’re talking about)—will not only gravitate toward products labeled “fair trade” over identical but unlabeled products, but will buy even more of them when the prices are raised.

Starbucks’ CAFE Practices Vs. Fair Trade

Starbucks’ CAFE Practices Vs. Fair Trade

You may have heard of Starbucks’ CAFE Practices, a program Starbucks is claiming is superior to fair trade. CAFE Practices is described on Starbucks’ website as “guidelines designed to help us work with coffee farmers to ensure high-quality coffee and promote equitable relationships with farmers, workers and communities, as well as protect the environment.”