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Being In New Verizon Wireless Rewards Program Means Giving It Your Phone’s Location, Web Browsing Info

There’s no such thing as a free lunch, so it comes as no surprise that companies want a little something in return when they reward customers for staying loyal. Thus, the tradeoff at the center of Verizon Wireless’ new Verizon Smart Rewards system: Customers opt in to the company’s location-tracking/marketing program, Verizon Selects, and then earn points toward discounts on “brand-name” merchandise and deals at local restaurants, stores and offers on travel. [More]

Rutgers Becomes Latest School To Sell Football Stadium Naming Rights

Rutgers Becomes Latest School To Sell Football Stadium Naming Rights

In contrast to the ubiquity of corporate-named stadiums in the NFL, the vast majority of college football stadiums have stuck with their traditional names. The dominoes may be starting to fall, though, after Rutgers sold the Rutgers Stadium naming rights to High Point Solutions for a reported $6.5 million over 10 years. [More]