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Report: Pro Athletes Are Mostly Shilling Junk Food To Kids

One of the perks of being a professional athlete is that you get paid the big bucks to endorse products, based on the premise that your fans will buy anything you put your name on. But one report says those lucrative endorsement deals are often tied to unhealthy foods marketed toward kids. [More]

Meet The Lactose Intolerant Dairy Princess

Meet The Lactose Intolerant Dairy Princess

A potential Washington State Dairy Ambassador does not have the stomach for the product she endorses. Lucky for her, the rigid requirements for the position do not include lactose tolerance. [More]

Favre's Photography Endeavor Could Lose Him $100 Million In Endorsements

Favre's Photography Endeavor Could Lose Him $100 Million In Endorsements

Over his storied career, Brett Favre has developed a reputation for inexplicable turnovers, but his off-field exploits could cause his biggest giveaway yet. Accusations that he sent lewd pictures and text messages to a whistle blower could make him cough up $100 million in potential endorsements over the rest of his life. [More]

Bruce Willis To Debut "Manliest Scent In The World" This Week

Bruce Willis To Debut "Manliest Scent In The World" This Week

Have you been sitting in the hot tub, trying to enjoy your bottle of Whitesnake wine but felt that you were lacking a cologne to match your macho sexiness? Well, yippee-kay-yay mothertrucker… Bruce Willis has come to save the day with his new signature scent. [More]

Ellen Can't Open The Make-Up She Endorses

Ellen Can't Open The Make-Up She Endorses

A viewer recently wrote to Ellen DeGeneres asking if she’d ever tried to open the Cover Girl Simply Ageless foundation that she endorses. The answer, it seems, is no. [More]

FTC Says Bloggers Can't Hide Endorsement Deals

FTC Says Bloggers Can't Hide Endorsement Deals

For the first time since 1980, the FTC has updated its rules about endorsements and testimonials, and they’ve added blogging to the books. Now bloggers who don’t disclose that they’ve been somehow compensated—either with cash or with free services or products—can be fined up to $11,000.