After independent tests show lead in Walmart pet toys, Instead of solving the problem or even fulfilling a pledge to test the toys, Walmart summoned one of its PR minions from a pile of feces located under a cesspool in Chernobyl to try to bully ConsumerAffairs.com with legal threats and disinformation. [ConsumerAffairs]
The Edelman team assigned to Wal-Mart, I learned, is divided into three groups: “promote,” “response,” and “pressure.” The Jobs and Opportunity Zones notion came from the promotions team. The response-team members–veterans of political campaigns–are supposed to quickly counter criticism in the press or on the Web. The pressure group works on opposition research, focussing on the unions and the press.
Walmart refuses to address the plight of Jason Page, whose hand is paralyzed after a bite from a 1.5 foot-long pygmy rattlesnake. Page is the seventh known victim to suffer a snake bite at a Walmart.
Reaching down for a second pot, he said, he felt a sudden pain, and after lifting up his arm, discovered the rattler “still hanging on to my finger.”
CNN has put together a list of the 101 Dumbest Moments in Business and Walmart’s choice to hire Edelman PR took home the golden dunce.