Warner Bros. Offers Discount Blu-ray Upgrade Program

Warner Bros. Offers Discount Blu-ray Upgrade Program

Warner Bros. has thought of a way to boost sagging Blu-ray sales. The DVD2Blu program lets you mail up to 25 DVDs (discs only), with a prepaid shipping label, to a processing plant — after having paid $8 to $10 online for each film — to get new, factory-sealed Blu-ray versions sent back to you.