Find Some AA Batteries That Are Not Terrible

Find Some AA Batteries That Are Not Terrible

Haven’t you always wanted to buy a bunch of different brands of batteries, test them side by side in the same appliance, and see which one lasts the longest? No? Well, let’s pretend that you have. Everyone uses batteries at some point, and our fully-charged colleagues over at Consumer Reports tested some for all of our benefit. [More]

Duracell Battery Pack Comes With Free Glue Stick. But Why?

Duracell Battery Pack Comes With Free Glue Stick. But Why?

Here’s an interesting cross-promo. Reader Ally spotted a pack of Duracells at her lokcal Hannaford that came with a FREE glue stick. It wasn’t something that the store had shrinkwrapped together, but the glue stick was actually in the package itself. What’s the marketing strategy here? Maybe because they’re both supplies you put in your desk drawer. Maybe the glue makes the electrons stick together better. Inquiring minds want to know. [More]

Duracell's New Ad: 'Oh No Your Kid Just Got Stolen!'

Duracell's New Ad: 'Oh No Your Kid Just Got Stolen!'

MSNBC’s Ads of the Weird blog is a little creeped out by Duracell’s new kidnapping commercial, and so are we. Making people feel bad about something is advertising’s job, we get that, but trying to scare parents into thinking their kid will be stolen from the playground by the classic man-in-a-van is going a little overboard. (Watch the commercial below.)

$25 Million Counterfeit Goods Ring Busted In NY-NJ

$25 Million Counterfeit Goods Ring Busted In NY-NJ

If you live in the NYC area, one thing you probably won’t be spending your stimulus check on now is a pair of shiny new fake Nikes—or ersatz Louis Vuittons, packs of imitation Duracell batteries, or faux-Timberland boots.