Here’s to hoping Duracell has enough battery power to move on with its life after a breakup: Procter & Gamble announced today that it’s planning to ditch its Duracell business, as part of a move to trim down its roster of consumer brands. Duracell will become a separate company, with shareholders getting the option to exchange some or all of their P&G stock for a stake in the new venture. [More]
Haven’t you always wanted to buy a bunch of different brands of batteries, test them side by side in the same appliance, and see which one lasts the longest? No? Well, let’s pretend that you have. Everyone uses batteries at some point, and our fully-charged colleagues over at Consumer Reports tested some for all of our benefit. [More]
Here’s an interesting cross-promo. Reader Ally spotted a pack of Duracells at her lokcal Hannaford that came with a FREE glue stick. It wasn’t something that the store had shrinkwrapped together, but the glue stick was actually in the package itself. What’s the marketing strategy here? Maybe because they’re both supplies you put in your desk drawer. Maybe the glue makes the electrons stick together better. Inquiring minds want to know. [More]
MSNBC’s Ads of the Weird blog is a little creeped out by Duracell’s new kidnapping commercial, and so are we. Making people feel bad about something is advertising’s job, we get that, but trying to scare parents into thinking their kid will be stolen from the playground by the classic man-in-a-van is going a little overboard. (Watch the commercial below.)
If you live in the NYC area, one thing you probably won’t be spending your stimulus check on now is a pair of shiny new fake Nikes—or ersatz Louis Vuittons, packs of imitation Duracell batteries, or faux-Timberland boots.