Here’s an interesting cross-promo. Reader Ally spotted a pack of Duracells at her lokcal Hannaford that came with a FREE glue stick. It wasn’t something that the store had shrinkwrapped together, but the glue stick was actually in the package itself. What’s the marketing strategy here? Maybe because they’re both supplies you put in your desk drawer. Maybe the glue makes the electrons stick together better. Inquiring minds want to know. [More]
MSNBC’s Ads of the Weird blog is a little creeped out by Duracell’s new kidnapping commercial, and so are we. Making people feel bad about something is advertising’s job, we get that, but trying to scare parents into thinking their kid will be stolen from the playground by the classic man-in-a-van is going a little overboard. (Watch the commercial below.)
If you live in the NYC area, one thing you probably won’t be spending your stimulus check on now is a pair of shiny new fake Nikes—or ersatz Louis Vuittons, packs of imitation Duracell batteries, or faux-Timberland boots.