The Chicago Tribune informs us that the quick-service industry publication QSR Magazine ranks fast food restaurants based on the follwoing drive-through attributes: speed of service, order accuracy, menu board appearance, and speaker clarity. Chick-fil-A is apparently unstoppable, stealing the top spot for the sixth time in seven years.
Mickey D’s down under wants everyone to know that the parody McDonald’s letter making the rounds is indeed prankaliscious. Corporate Communications Manager Bronwyn Stubbs writes:
Note: This memo is a parodic spoof.
If an employee of Burger King or other fast-food drive-throughs ever asks you to back up before pulling forward, they’re most likely attempting to re-set the timer sensors so it appears you’re being served faster.
Jesus and his family stopped at the drive-thru window of a newly opened Sonic in Wilkes-Barre, Penn. on their way home from a shopping trip. When they got home and opened their bags, Jesus noticed something weird about his bacon cheeseburger. Part of it was missing.
A Steak ‘N Shake manager refused to serve Karen Putz, a deaf mother of three, after she asked to place her order at the drive-thru window as allowed by the Americans with Disabilities Act. The manager claimed it was “policy” to force Karen to order like any other customer:
“You’ll have to drive around again so I can take your order through the speaker,” the guy said.
That is all.
CNN has an article up, explaining the cutting-edge technological battle between the fast food chains: drive-thru automation. It will surprise none who have experienced the annoyance of trying to order a cheeseburger through a fuzzy, warbling speaker from an anonymous immigrant on the other end that the strategy these companies are banking on is absolutely clueless. What will companies like Burger King and Wendy’s be doing to guarantee a better drive-thru experience for you, the consumer? One: outsource your order to call centers, possibly in India. Two: use computer programs that guess your upcoming order.