And the snake eats its own taco-flavored tail.

Snack Food World Collapses In Upon Itself As Doritos Announces Doritos Locos Tacos Doritos

It was an inevitability we all secretly knew but refused to openly admit for fear of having to face the inherent existential dilemma it presents, but the fearless folks at Pepsico have decided to mess with the snack-time continuum, announcing the impending release of Doritos Locos Tacos flavored Doritos. [More]

Have a family party? Buy both

The Difference Between Family Size And Party Size Doritos: One Ounce

Grocery shopping recently, reader Joseph noticed something interesting: there were two different types of Doritos bags on the shelf that were very close in size, but the same price. The Grocery Shrink Ray is nothing new, but the bags came in two varieties: the positively economical seventeen-ounce “Family Size,” then the small and portable sixteen-ounce “Party Size.” Wait, what? [More]

(Kitty & Kal-El)

Doritos Planning Taco Bell Chip Flavor: We Get It, You Guys Love Each Other

You know the couple — they start all cute, engage in a little PDA, one of them launches a line of wildly successful tacos using the other’s flavor, and then all of a sudden they’re all over Twitter, gushing at each other in public and making the rest of us cringe. The news of Frito-Lay creating a new chip in a “Taco Bell” flavor is the last straw. Get a room,  you guys. And also, what does a Taco Bell taste like? [More]

Get in our bellies.

Taco Bell CEO Makes Everyone’s Day With Doritos: “We’ve Got Cool Ranch. That’s Coming.”

Ever since Taco Bell learned that putting this together with that would result in millions of smiles, with “this” being nacho flavor Doritos and “that” being taco shells, we’ve been waiting and hoping for a Cool Ranch version of the Doritos Locos Taco to show up.  We got a hint a few weeks ago and now the company CEO himself has confirmed our greatest (or second greatest) hope and desire. [More]

Everything you could ever need -- assuming you only drink Bud Lite, Pepsi and eat Doritos.

Doritos, Pepsi & Bud Light Join Forces To Form Huge Supermarket Display Voltron

Sick of going separate sections of the supermarket to buy beer, soda and snacks? Then the folks at PepsiCo and Anheuser-Busch InBev N.V. have created the monster one-stop display for you. [More]

This is apparently becoming a reality.

Taco Bell Drops Huge Hint That Cool Ranch Doritos Taco Is To Become A Real Thing You Can Buy

Are you tired of having to craft your own Cool Ranch Doritos Locos Taco shell in the privacy of your own kitchen? I can’t be the only one. Regardless, it looks like Taco Bell is prepping to unleash the cooler, ranchier version of its wildly popular food-like item. [More]

Doritos Shells Arrive At Taco Bell Restaurants Nationwide Tonight At Midnight

Doritos Shells Arrive At Taco Bell Restaurants Nationwide Tonight At Midnight

UPDATE: After further review of when this news was posted and reviewing taco calendars, we realize that the Doritos tacos are actually ALREADY ON SALE. Forgive the confusion, and commence freaking out. [More]

Doritos Creator Dies At 97, Will Be Buried With His Beloved, Finger-Staining Snack

Doritos Creator Dies At 97, Will Be Buried With His Beloved, Finger-Staining Snack

Back in the early ’60s, Arch West not only had the name of a go-getter marketing executive, he also had a job to match as VP of marketing for Frito Co. He also had the vision to create Doritos, the snack that has filled the bellies and stained the fingers of countless nibblers across the globe. Sadly, West recently passed away at the age of 97, but he’s going out in style. [More]

Marketers Reintroducing Vintage Package Designs

Marketers Reintroducing Vintage Package Designs

Everything old is new again. To tap into your nostalgia and your wallet, brands are dusting off old package designs not seen since the 60’s and 70’s and putting them back on the shelves. [More]

Taco Bell Testing Shells Made From Nacho Cheese Doritos

Taco Bell Testing Shells Made From Nacho Cheese Doritos

Shut the front door and hand me a bib and some wet wipes to wipe the flavored dust from my trembling mouth! Word on the street is Taco Bell is taking a logical, tasty step in testing out nacho-flavored Doritos as shells. [More]

Pepsico CEO Says "Doritos Are Not Bad For You"

Pepsico CEO Says "Doritos Are Not Bad For You"

“Doritos are not bad for you,” PepsiCo Chairman and CEO Indra Nooyi told Fox Business News moments ago. “Doritos are nothing more than corn mashed up, fried up in oil, and flavored in the most delectable way.” [More]

Doritos: Sorry For Only 3 Chips In Your Bag, Here's Some Free Coupons

Doritos: Sorry For Only 3 Chips In Your Bag, Here's Some Free Coupons

An important update to yesterday’s late-breaking story about a man who opened up his bag of Doritos to find there where only three chips inside. As predicted, after reader D contacted the maker, Frito-Lay, they sent him some free coupons. [More]

Doritos Bag Contains Only Three Chips

Doritos Bag Contains Only Three Chips

Reader D said that he opened up a small bag of Doritos Nacho Cheese chips to find only three chips and one “chiplete” inside. [More]

Beware The Fraudulent Doritos Coupon

Beware The Fraudulent Doritos Coupon

Frito-Lay is warning consumers to watch out for fake free bags of Doritos coupons being distributed via email. If you are an unsuspecting victim of this subterfuge and receive the coupon in your inbox, watch out! You might get to check out and not be able to get a free bag of Doritos with a value of up to $5. Here’s how you spot the real deal and the phonies, just like Holden Caulfield: [More]

This Package Of Doritos Is Extreme

This Package Of Doritos Is Extreme

This package of Doritos contains Doritos and yet, is so much more.

Grocery Growth Ray To Hit Ketchup, Chips

Grocery Growth Ray To Hit Ketchup, Chips

A grocery growth ray is set to hit a popular condiment and several kinds of baked corn with names ending “tos.” To push the brands as being good values, Heinz will be selling slightly larger ketchup bottles, and Frito-Lay is adding 20% to Tostitos, Fritos, Cheetos and Doritos – without raising the price. Unlike the grocery shrink ray, you can bet this change will be loudly trumpeted on the package.

These Doritos Are Going To Last A While

These Doritos Are Going To Last A While

Hey guys — Just wanted to let you know that with all of this grocery shrink ray action that is going on, it is nice to see some companies doing something to make their product last a little longer. The only question is…what kind of preservatives are in these Doritos so they will last until August 39th???

How About Those Super Bowl Ads!

How About Those Super Bowl Ads!

Last night’s commercials were a tame batch of disappointment. Everybody wanted cutesy animals—squirrels, horses, ponies, pigeons, crickets, dogs, lions, and lizards—to endorse their products. After the jump, the four spots that caught our eye.