(Paxton Holley)

7 Things We Learned About The History Of The Doritos Locos Taco

We’ve been writing about Taco Bell’s Doritos Locos Taco for more than two years, since it was just a fast food experiment being tested in small pockets around the country. But we never knew exactly where the idea came from. [More]

And the snake eats its own taco-flavored tail.

Snack Food World Collapses In Upon Itself As Doritos Announces Doritos Locos Tacos Doritos

It was an inevitability we all secretly knew but refused to openly admit for fear of having to face the inherent existential dilemma it presents, but the fearless folks at Pepsico have decided to mess with the snack-time continuum, announcing the impending release of Doritos Locos Tacos flavored Doritos. [More]

Taco Bell Should Probably Have Told Its Restaurants About Cool Ranch Doritos Taco Going On Sale Early

Taco Bell Should Probably Have Told Its Restaurants About Cool Ranch Doritos Taco Going On Sale Early

Telling 9.8 million Facebook fans and 366,000 Twitter followers that you’re going to release a highly anticipated product a day early is good marketing — that is, unless you fail to tell the stores that are supposed to sell this item. [More]

In spite of the huge marketing blitz about the March 6 release, not everyone seems to have received the message.

Taco Bell Gives Into Cravings, Will Release Cool Ranch Doritos Taco A Day Early

The new Cool Ranch Doritos Taco Loco wasn’t supposed to start funking up the breath of American consumers until Thursday, but it looks like the folks at the Bell decided there was no point in waiting that long. [More]

There she is.

It’s Finally Happening: Cool Ranch Doritos Locos Tacos Will Arrive At Taco Bell On March 7

Ever since nacho cheese flavor of Doritos Locos Tacos became a part of our lives last year, we’ve been tracking the inevitable progress toward the day when a Cool Ranch version would arrive. That day has come, everyone. Or rather, it will be coming on March 7, as the company announced today. [More]

This is apparently becoming a reality.

Taco Bell Drops Huge Hint That Cool Ranch Doritos Taco Is To Become A Real Thing You Can Buy

Are you tired of having to craft your own Cool Ranch Doritos Locos Taco shell in the privacy of your own kitchen? I can’t be the only one. Regardless, it looks like Taco Bell is prepping to unleash the cooler, ranchier version of its wildly popular food-like item. [More]

Taco Bell Uses Alaska Town’s Love Of The Chain For New Ad Campaign

Taco Bell Uses Alaska Town’s Love Of The Chain For New Ad Campaign

There isn’t an ad agency in the world who could dream up a more perfect real-life setting for a feel-good ad campaign than what went down in Bethel, Alaska. Which is why we’re totally unsurprised that Taco Bell has whipped up a new ad featuring the little town that was tricked by fake news of a getting a Taco Bell, only to have the restaurant airlift in 10,000 Doritos Locos tacos. [More]