(Northwest dad)

So Who Actually Came Up With The Idea Of The Dorito-Shell Taco?

The answer to the question posed in the headline is probably “every somewhat buzzed college kid in the last 30 years,” but while many of us likely pondered the combination of tacos and Doritos, we all somehow failed to get around to pitching the idea to Taco Bell. And though the recently departed Todd Mills has been credited with pushing the company to make this dream a reality, a writing instructor at the University of Chicago claims he was part of the first group to actually pitch the notion to Taco Bell — in 1995. [More]

(Taco Shells from Doritos Movement on Facebook)

Man Who Spearheaded Effort To Put Tacos In Shells Made Of Doritos Has Passed Away

Admit it: You’ve probably seen a product hit the big time and thought, “I came up with that first!” Whether or not you’ve ever eaten a Doritos Locos Taco and enjoyed it or not, the man who started the push for tacos to be served in Doritos got to participate in seeing his dream become reality. Sadly, Todd Mills’ family says he passed away on Thanksgiving at the age of 41. [More]

Why do I want you? I do. I really do.

Are Nacho Cheese Doritos Locos Tacos Designed To Keep You Unsatisfied?

Whenever I’m sitting covered in orange dust up to my wrists, empty bags strewn about me and a lingering sensation that something just happened, I wonder what it is that makes the Nacho Cheese flavor of Doritos so alluring to many people. It’s science, of course, and it’s also why the partnership with Taco Bell for Doritos Locos Tacos has seen success, sales-wise: Those powdered cheese shells and fatty fillings are designed to leave you wanting more. [More]

Taco Bell Makes Whiny Canadian Customers Eat Their Words Upon Arrival Of Doritos Locos Tacos

Eat your words, Canada.

Any time I’ve been forced to eat my words it’s been a pride-swallowing experience, to be sure, but without anything actually delicious or food-like to ingest. Maybe that’s what makes this Taco Bell campaign in Canada so interesting — turning the tables on whiney customers who bemoaned the lack of Doritos Locos Tacos Up North by having them actually eat their own tweeted, cranky words, emblazoned on said tacos. [More]

(Paxton Holley)

7 Things We Learned About The History Of The Doritos Locos Taco

We’ve been writing about Taco Bell’s Doritos Locos Taco for more than two years, since it was just a fast food experiment being tested in small pockets around the country. But we never knew exactly where the idea came from. [More]

And the snake eats its own taco-flavored tail.

Snack Food World Collapses In Upon Itself As Doritos Announces Doritos Locos Tacos Doritos

It was an inevitability we all secretly knew but refused to openly admit for fear of having to face the inherent existential dilemma it presents, but the fearless folks at Pepsico have decided to mess with the snack-time continuum, announcing the impending release of Doritos Locos Tacos flavored Doritos. [More]

Taco Bell Should Probably Have Told Its Restaurants About Cool Ranch Doritos Taco Going On Sale Early

Taco Bell Should Probably Have Told Its Restaurants About Cool Ranch Doritos Taco Going On Sale Early

Telling 9.8 million Facebook fans and 366,000 Twitter followers that you’re going to release a highly anticipated product a day early is good marketing — that is, unless you fail to tell the stores that are supposed to sell this item. [More]

In spite of the huge marketing blitz about the March 6 release, not everyone seems to have received the message.

Taco Bell Gives Into Cravings, Will Release Cool Ranch Doritos Taco A Day Early

The new Cool Ranch Doritos Taco Loco wasn’t supposed to start funking up the breath of American consumers until Thursday, but it looks like the folks at the Bell decided there was no point in waiting that long. [More]

There she is.

It’s Finally Happening: Cool Ranch Doritos Locos Tacos Will Arrive At Taco Bell On March 7

Ever since nacho cheese flavor of Doritos Locos Tacos became a part of our lives last year, we’ve been tracking the inevitable progress toward the day when a Cool Ranch version would arrive. That day has come, everyone. Or rather, it will be coming on March 7, as the company announced today. [More]

This is apparently becoming a reality.

Taco Bell Drops Huge Hint That Cool Ranch Doritos Taco Is To Become A Real Thing You Can Buy

Are you tired of having to craft your own Cool Ranch Doritos Locos Taco shell in the privacy of your own kitchen? I can’t be the only one. Regardless, it looks like Taco Bell is prepping to unleash the cooler, ranchier version of its wildly popular food-like item. [More]

Taco Bell Uses Alaska Town’s Love Of The Chain For New Ad Campaign

Taco Bell Uses Alaska Town’s Love Of The Chain For New Ad Campaign

There isn’t an ad agency in the world who could dream up a more perfect real-life setting for a feel-good ad campaign than what went down in Bethel, Alaska. Which is why we’re totally unsurprised that Taco Bell has whipped up a new ad featuring the little town that was tricked by fake news of a getting a Taco Bell, only to have the restaurant airlift in 10,000 Doritos Locos tacos. [More]