don’t get used to it

Sprint CEO: Unlimited Data Works For Now But “Is Not Forever”

Sprint CEO: Unlimited Data Works For Now But “Is Not Forever”

The era of unlimited mobile data has been in rapid decline over the past few years. It turns out that consumers really like using mobile broadband and that wireless companies really like making money, and when the two go hand in hand the whole “unlimited” thing doesn’t really work out in business’s favor as much as “charge for data” does. Sprint has been trying to attract new customers by fighting against that tide, but even the top exec of the company now says that’s ultimately likely to be a losing battle. [More]