Direct mailers don’t believe in the concept of opting in, so if you want to cut down on the amount of straight-to-the-trash mail you receive, you’ll need to contact them directly and request that your name is removed. ForestEthics—the group behind the Do Not Mail Registry petition we blogged about earlier, has gathered several ways to contact the offending parties.
ForestEthics has started a petition to enact a Do Not Mail registry, similar to the one that’s sort of in effect (when marketers choose to abide by it) for telemarketing. Their reasoning: junk mail is enormously wasteful and damaging to the environment. We agree, but we’re in favor of the registry for the simple reason that less junk mail means fewer uninvited distractions, ID theft risks, and trash we’d have to deal with every day.