Do you buy Activia because Jamie Lee Curtis says you should? Or a Sony TV because Peyton Manning is their pitchman? What about that stash of Extenze you keep in the bedside table — did you purchase that on the recommendation of Jimmy Johnson? A new study shows that the answer to all these questions is probably a big “no.” [More]
Donald Trump doesn’t know Ed McMahon, but he “grew up watching him on tv,” so he’d like to be his new landlord. McMahon is currently facing foreclosure from Countrywide, and had 2 weeks to sell his house before the bank repossessed it. Mr. Trump has agreed to buy the house and lease it to McMahon, says the LA Times.
Other celebrities in the campaign include Sean Combs, Kimora Lee Simmons, Russell Simmons, Marc Ecko, Emeril Lagasse, Tyler Florence, Tommy Hilfiger and Kenneth Cole. Some ads also feature Tim Gunn, co-host of the TV show “Project Runway.” The ads were created by WPP Group’s JWT.