What do you think of when you hear the words, “dollar menu”? McDonald’s probably. How about “value menu”? Nothing? Yeah, that’s a problem, admits Burger King, confessing the company needs to start working on reminding people it’s got low-priced food items just like the other guys. [More]
You’re hungry. You’re stranded in suburbia. You only have a few bucks in your pocket. Which fast food dollar-menu burger should you choose? To find out, you’d need $6 (plus tax) and to drive all over town taste-testing the dollar offerings from every chain. Do you want cheese? Bacon? Flavor? Two patties? Fortunately, someone has done the legwork for you, without setting foot outside of his car. [More]
Adam doesn’t ask for much. He just wants to be able to walk into his local Wendy’s and buy Value Menu items for the 99 cents that the chain advertises nationwide. This dream eludes him, though, because all of the restaurants in his area charge $1.39 for the 99-cent menu items. Sure, it’s still cheap, but that doesn’t mean it doesn’t bother him. [More]
Not to be outdone by the proliferation of dollar menus and $10 pizzas, Taco Bell has announced $2 value meals. Yes, for a mere $2, you will soon be eating a taco or burrito, a medium soft drink and a bag of Doritos. [More]
Reader Shane has been to 3 separate Burger Kings in the Orlando, FL area and he would like to know why all the $1 BK Double Cheeseburgers he buys are tiny. [More]
Reports of the new “McDouble” replacing the Double Cheeseburger on the McDonald’s “Dollar Menu” have started to roll into our inbox. The “McDouble” is a double cheeseburger with only one slice of cheese.
Advertising Age says that an important election is coming up. No, not that one. McDonald’s franchises are voting as to whether or not to raise prices on the double cheeseburger. There may be hope, however, for those of you who don’t want to pay more — and are not excited by the idea of a totally cheeseless double cheese.
You know it was coming and now it’s happened to reader Joe. Joe says that his local McDonald’s has cruelly taken away both the Double Cheeseburger and the McChicken sandwiches from the cheap-as-hell glory that is the Dollar Menu.
The fate of the $1 double cheeseburger seems sealed. McDonald’s has already announced that it will be looking for ways to cut costs or increase revenue from the popular dollar menu item – even if it means taking the double cheeseburger off the menu completely. Now the Wall Street Journal says that McDonald’s is testing different versions of the burger, and that it may lose some or all of its cheese.
Double cheeseburger fans are going to have to face a grim reality. The rising cost of raw materials means that McDonald’s has to pay more for beef– and the double cheeseburger will probably have to leave the dollar menu.
With all the negative publicity swarming like bitey insects about Ronald McDonald’s ghoulish coulaphobia-inducing visage, how is McDonald’s managing to turn around its sagging profit margins? It’s not from selling salads to hippies. It’s not from setting up a Corporate Responsibility Blog. It’s largely by a return to basics: selling delicious, greasy double cheeseburgers for a buck apiece.