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Dollar Menu

dollar menu

Will The McD Double Cheeseburger Lose Its Cheese? Or Go Off The Dollar Menu Completely?

The fate of the $1 double cheeseburger seems sealed. McDonald's has already announced that it will be looking for ways to cut costs or increase revenue from the popular dollar menu item — even if it means taking the double cheeseburger off the menu completely. Now the Wall Street Journal says that McDonald's is testing different versions of the burger, and that it may lose some or all of its cheese. More »

dollar menu

How Long Can McDonald's Afford To Keep The Double Cheeseburger On The Dollar Menu?

Double cheeseburger fans are going to have to face a grim reality. The rising cost of raw materials means that McDonald's has to pay more for beef— and the double cheeseburger will probably have to leave the dollar menu. More »

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Dollar Menu Pulls McDonald's Away From The Abyss

With all the negative publicity swarming like bitey insects about Ronald McDonald's ghoulish coulaphobia-inducing visage, how is McDonald's managing to turn around its sagging profit margins? It's not from selling salads to hippies. It's not from setting up a Corporate Responsibility Blog. It's largely by a return to basics: selling delicious, greasy double cheeseburgers for a buck apiece. More »