Is A DVR That Skips Entire Ad Breaks The 'Holy Grail' For TV Viewers?

Is A DVR That Skips Entire Ad Breaks The 'Holy Grail' For TV Viewers?

Yesterday, Dish Network unveiled a new feature on its Hopper DVRs called Auto Hop, which allows customers to completely skip over ad breaks on certain prime-time network programs. The company’s CEO has already touted this as “the Holy Grail of television viewers,” but we’re wondering if that might be overstating the case a little bit. [More]