direct-marketing
—>Here's a new take on direct mail that we'll call the "painfully honest but kind of sad" approach. George Anderson at RetailWire writes that a local men's retailer sent him the following plea via snail mail. More »
—>Richard O'Connor, the Vice President of Marketing for Aetna, might want to rethink how his department handles its customer retention program in this economy, particularly when it comes to telling people that they're still valued even though they've been let go. Chris received just such a letter today, and now the VP of his company's HR department is trying to figure out why Aetna fired Chris. More »
—>Last week, we wrote about a roofing company that had sent out a "Defective Roof Notice" to potential customers. The blogger who received the junk mail thought it was deceptive, and so did we. To make matters worse, he wrote a complaint to the company and was ignored—but a few weeks later a fake "customer review" appeared on his site that was traced back to Feazel. Now the owner of Feazel Roofing has responded and apologized for the junk mail: More »
—>Fidelity National Information Services, a financial processing company, announced today that one of its employees had stolen 2.3 million customer records containing credit card, bank account and other personal information, and sold that information to an unidentified "data broker" who then sold the information to various direct marketing companies. More »
After showing "WaMu Snookers With Scary Letter" to consumer expert Edgar Dworsky, he told us something potentially more frightening than just the letter being a well-disguised solicitation. More »
For a direct marketer, nothing is infra dig as long as it gets a sale. More »
—>Tucked into an otherwise mundane WP column about Junk Mail Awareness Week (October 1st, mark your calendars!) are some fabulous quotes from the Direct Marketing Association on how junk mail saves America. (Thanks to Ian!) More »
Look! It's layered entirely in gold! More »
—>Enjoy this fetching new James Lileks vivisection of a vintage 70's Fredricks of Hollywood catalogue. With plunging satire and swooping prose, it's sure to guide your eye where it wants to ramble: on the hard-bodied landscapes of retro libertines. More »
