Jonathan wanted to opt out everyone in his family from direct marketing campaigns, something the DMA promises is possible via their website. Surprise! It turns out the DMA doesn't really care so much about whether or not you want to be taken off any mailing lists, and they have a rotten website and poor security protocols to prove it.
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I guess on some level we were all wondering just how many credit card offers we get in a year, but one Chicagoland family decided to count them. And weigh them.
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Did you know that "advertising mail is under threat?" It's true! But what can you, the consumer who loves junk mail, do to stop the 15 states that, in 2007, "proposed the creation of state Do Not Mail registries, similar to the national do not call registry"? The Direct Marketing Association has set up a website just for you!
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Anyone who's a customer of Chase knows how hardcore they can be about direct mail advertising. Martin writes:
Over the last 12-24 months, I've been annoyed with about 3-4 mailings a week from Chase for various add-on services and useless products. Already a customer of theirs, I did not appreciate this onslaught of advertising. Here's a quick opt-out website in which you can cancel all direct marketing letters from Chase... dnmoptions.chase.com.
Direct mailers don't believe in the concept of opting in, so if you want to cut down on the amount of straight-to-the-trash mail you receive, you'll need to contact them directly and request that your name is removed. ForestEthics—the group behind the Do Not Mail Registry petition we blogged about earlier, has gathered several ways to contact the offending parties.
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A senior database administrator for Fidelity National Information Services, a widely used banking technology and data providor, has admitted that he stole 8.4 million customer records from the company and sold the data to a broker, who in turn sold them to marketers. He could face up to 10 years in prison but will probably get less because he confessed. We think he should have to open, read, and shred every piece of junk mail that his victims receive for the next, oh, say 10 years instead.
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Direct mail still works whether you want it to or not, which is why you'll continue to get subscription requests, membership invitations, donation pleas, and coupons every day the mail runs. Here's a list of tricks direct mail marketers use to increase the odds that their mailings will be opened. It's written for marketers, but in the advertising arms race everything is fair game, so we felt it was worth showing Consumerist readers as well.
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Jonny Halleran has taken on the sort of masochistic project we love to watch here at Consumerist: trying to get himself removed from all direct mail and marketing lists, and documenting it on YouTube. His first attempt involves Verizon, and it's clear by their escalating series of mixed messages that they've created a sort of antimatter version of "customer service," one that's designed to confuse and mislead customers so they'll hang up and just sort of sit there in stunned silence for a little while.
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Want to reduce your Bank of America spam mail? Our commenter tinder posted a link to their opt-out page in our earlier post on Chase spam. [www.bankofamerica.com/privacy/]
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