In light of sliding soda sales across the board and potential concerns shoppers may have about artificial sweeteners, Coca-Cola is sending Diet Coke out into the world on the wings of a new ad campaign aimed at reassuring customers about the safety of its sweetening ingredient, aspartame. [More]
Pepsi has spent decades throwing stones at Coke from its position in second place among the fizzy beverage brands. And now Pepsi will need to toss those stones even farther as the brand has given up its spot to Diet Coke and slipped to third on the list. [More]
A new study on the effects of low daily doses of the artificial sweetener aspartame shows a statistically significant increase in leukemia, lymphoma and breast cancer in rats. Consumer advocates are calling for the FDA to take another look at the safety of aspartame in light of the study, but the FDA seems uninterested.
This is excellent news, because as far as we’re concerned Diet Coke isn’t good for anything except for making Mentos geysers. Come to think of it, Mentos aren’t good for anything else either. A loading tube provides a valuable service to consumers. —MEGHANN MARCO
“Great taste. No calories. Wholesome ingredients. How could you drink too much?” said Diana Garza, the communications director of Coca-Cola North America.
We don’t know, Diana. We’re just guessing that it’s possible, and that we should drink soda in moderation. It’s just a hunch.—MEGHANN MARCO