There’s a widely held belief among fitness and health experts that people who truly want to lose weight and keep it off should replace diet sodas and other artificially sweetened beverages with nature’s no-calorie drink: water. You know who stands to lose a lot of money from people believing that? The same industry that funded a new study that concluded that diet drinks are better for weight loss than water. [More]
In February, Coca-Cola made a big announcement that Diet Coke lovers had maybe, possibly been waiting a long time for — that the top-selling low-cal cola would now be available in frozen form as something called Diet Coke Frost. But after only a few weeks of having trouble getting the stuff to freeze properly, 7-Eleven has pulled the plug on its exclusive, cherry-flavored version of Frost. [More]
In light of sliding soda sales across the board and potential concerns shoppers may have about artificial sweeteners, Coca-Cola is sending Diet Coke out into the world on the wings of a new ad campaign aimed at reassuring customers about the safety of its sweetening ingredient, aspartame. [More]
Pepsi has spent decades throwing stones at Coke from its position in second place among the fizzy beverage brands. And now Pepsi will need to toss those stones even farther as the brand has given up its spot to Diet Coke and slipped to third on the list. [More]
A new study on the effects of low daily doses of the artificial sweetener aspartame shows a statistically significant increase in leukemia, lymphoma and breast cancer in rats. Consumer advocates are calling for the FDA to take another look at the safety of aspartame in light of the study, but the FDA seems uninterested.
This is excellent news, because as far as we’re concerned Diet Coke isn’t good for anything except for making Mentos geysers. Come to think of it, Mentos aren’t good for anything else either. A loading tube provides a valuable service to consumers. —MEGHANN MARCO
“Great taste. No calories. Wholesome ingredients. How could you drink too much?” said Diana Garza, the communications director of Coca-Cola North America.
We don’t know, Diana. We’re just guessing that it’s possible, and that we should drink soda in moderation. It’s just a hunch.—MEGHANN MARCO